Efex… the new product on the block.

What is happening here? Something fun is going on – that’s for sure.

Lydia here from Maine Country Home. The story goes something like this. Last fall when Mr. Maine Country Home and I were in New Zealand we were visiting family we stopped to visit our friend and artist Margret Wooley. She was showing off here lovely french style picture frames, and she shared how she made them.

She used this great product that is a flexible latex molding. All I could think of was the endless possibilities. Sorry no pictures, I forgot to take them.

Imagine being able to take a plain headboard like this one from apartment therapy,


and with the help of your  new decorative moldings and Chalk Paint® decorative paint by Annie Sloan turn it into one like Annie has in her house in France.

Photo by Chris Drake for Annie Sloan

Photo by Chris Drake for Annie Sloan

One thing lead to another and Maine Country Home is now the North American Distributor for these wonderful decorative moldings. Our initial order vast quantities of 165 different styles will be arriving soon. Eventually, there will be over 400 styles and sizes.

There will be more to come, for now this is just a tease to wet your appetite! Warning, they are addictive.

Update to this post. We are now the exclusive manufacturer of Efex worldwide. My how times change.


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