Breast Cancer Awareness Month

Breast Cancer Awareness Month

It’s October

October is breast cancer awareness month and as a 12 year survivor I am currently obsessing over the color pink. So is everyone else in the world I might add.

And I am loving the pairing with green. Not the Lilly old style but the new softer style. Years ago I had a pink living room, with chintz couches. That’s not the look I’m dreaming of today.

All of these images have sent me racing to Craigslist looking for new things to paint in pink.

First, the gorgeous bath from Architectural Digest. In the London home of model and actress Poppy Develigne, it is simply to die for. The wall paper is had painted and that’s not the only room in this  home with pink! See the story here.

Ad Pink Bath

I love how these chairs in this home office are done in pink and I especially like the gold accent.

So… for our version of pink, we took this lovely dresser from the Ave Home collection and used Annie Sloan Antoinette.  Finished with white wax this dresser is a dream and not just for little girls. Rather than use green as the accent we paired it here with a Duck Egg Blue mirror and twin beds in Old White. Yes, we used plenty of Efex on the mirror, the bed and the dresser is sporting our latest new trim.

More fun things next week

Caio for now

xoxox Lydia

Efex on Instagram

Efex on Instagram

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Never MIss A New Idea

We just love all the different things our stockists and clever clients do with Efex.  They are such a creative tribe of makers. Did you know that the best way to see all the latest ideas for using Efex and some great on point design trends is to join us on Instagram. You can follow and using the hash tage #efexusa and #Iheartefex you can join in the fun.

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Plain and Boring to Art Deco

Plain and Boring to Art Deco

Art Deco Tables

Flexible trims are a great way to spice up even the most boring table..

It was the turn of the century Art Deco and Jazz were in full swing. The Fitzgerald’s held court in Europe and New York. Women wore feathers and danced the night away.

Art Deco Vogue Poster

Furniture and decor took a luxurious twist, mixed with the feeling of the era that technological progress would never stop. Art Deco was associated with both luxury and modernity; it combined very expensive materials and exquisite craftsmanship put into modernistic forms. Like this nautilis chair.

Paul Irbe 1913 chair.

Nothing was cheap about Art Deco.

Today we have translated some of the most classic art deco designs into our bendable trims.

Art Deco Table

There is no quicker or easier way to up style a plain jane into the fem fatal than adding Art Deco trim and gilding.

Just wrap it around the skirt and your transported to drinks on the terrace with Zelda. OK, maybe not transported but you get the idea 🙂

How to make a boring table and Art Deco master piece.

1 – Add T23

2- Or add T 33 the Greek Key

3 – Or try T27 one of our lovely art deco pieces.

Were often asked how to use our trims and this is the easiest upstyle project we can think of.



Efex In The Garden

Efex In The Garden

Efex In The Garden

It is garden season here in Maine. Finally!

2017 maine country home garden

The tomatoes, lettuce, beans and peas are in, the squashes, zucchini and cucumbers are going in this week, along with a cabbage. Can’t wait to see if this year is as bountiful as last year.


We had great heirloom tomatoes

Heirloom Tomatoes

and the cabbage was bigger than a 6 year old.

In general I don’t do annuals, they are to fussy, and/or I am to busy to keep them going all year long. Having said that I do have a few special pots that get annuals for the front of the house and our store Maine Country Home.

Over the last two years we have done several posts about Efex on Garden planters and pots. All have highlighted putting even on outdoor garden objects and decorating with plants. It’s so easy to do and a quick way do set your flowers apart from all the rest.

But… how well do Efex last outside?

Here in Maine we have harsh winters. Snow, ice, rain can all take there toll on outdoor furniture of any kind. Most of the time we put our pots away inside for the winter with the lawn mower. But… this year we were a little lazy.

Efex on garden pots

Maybe it was the late fall, or an early winter without snow but the pots just got left out doors. Then can old man winter and buried them under feet of snow and ice.

I am please to say the Efex did great outside.

The plastic pots from Lowes however did not fair as well.

As you can see from these pictures the Efex and paint are still going strong. The plastic on the base cracked in half and the other half of this pair of post, the plastic cracked the entire pot rendering it useless and unfixable.

The clay pots had their own issues. Paint peeled, and chipped off but again the Efex are fine. Just waiting for another coat of paint.

The ending of this story is simple. If you live in a harsh winter climate, put your garden pots away for the winter. Then they will be ready for spring or summer when it arrives.



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Welcome Our New Spring Flower – R8

Welcome Our New Spring Flower – R8

A New Rosette

                          Efex Nordic Collection

As creatives we all love new styles and designs. Please welcome our new spring flower. R8, a simple, small and elegant rosette.

Maybe because it’s starting to be spring that is what this little rosette reminds me of. Measuring only 1.75” in diameter it’s a simple appliqué that works well on table legs and in small corners. Retail price is $5.00.

New Rosette R8

It’s very similar to the rosette on this extraordinary Gustavian bench. You can see from this lovely antique that small and simple can have a major impact on style.Swedish Bench


Of course any of you who read this blog know I am head over heels in love with all designs from Scandinavia, so it should come as no surprise that this rosette is also part of our new Nordic collection.

This little flower can also be used for a multiple of styles. You could combine it with swags for a more french style, or paint it in bright colors for a fun boho look.

As an aside, we are often asked how we find our originals to make into Efex. This new rosette is one we already had in our extensive historic collection. When we were in New Zealand this spring we decided to add a series of new pieces that we already had masters for.

Remastering molds

Some times I find our new styles from shopping with my favorite girl friends and often my BFF’s find special pieces that they send to me hoping they will become Efex. That is how we got the escutcheons E4, 6 and 7.  When we get new originals they usually need to go though the long and very very tedious process of remastering. So in our factory we always have many styles in different stages of production.  Yes you have seen some of these on our Instagram feed.

We actually brought home, 8 new styles from New Zealand so that means stay tuned there are more styles in progress.

xoxo Lydia

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Efex and Fabric

Efex and Fabric

Efex on Fabric

Our clever friend in Montreal is at it again. This time with some striking and different uses for our appliques.

You see Johanne had this old sofa. Great french bones but the fabric was very outdated. Not in bad shape, just old fashion.  Hmm… what’s a creative to do?

Well she started out painting the sofa. As an Annie Sloan stockist, she knew that to paint fabric successfully you need to water down the paint and put several coats on. The actually painting time is not that much, but you do have some drying time on a project like this.

Because she started with a dark green and textured fabric she had to take her time and let the project progress on it’s schedule.

She clearly had some time to think because her clever idea of adding Efex to the side of the fabric was wonderful.

After several coats of paint she finished the project by waxing the wood. No need to wax the fabric especially if it is textured.

Voila, a wonderful and unique sofa saved by Chalk Paint® and Efex

xoxox Lydia